SHERMAИ|PRESTOИ is a contemporary tailored brand conceptualized for the metropolitan man. Distilled in the culture of New York, the label emphasizes the importance of impeccable style and fit. The brand set out to engineer a label enriching the modern man’s wardrobe and personifying his environment. The outcome is a brand valuing personal gratification and cemented in integrity, pride and self-worth.
The identity of ￼SHERMAИ|PRESTOИ is rooted in a system of truths and beliefs that influence one’s outwardly look. Playing on the everlasting question, ‘Do the clothes make the man?’ The brand emphatically answers, ‘No. However, it’s an amazing introduction.’ To be squarely focused on one’s appearance and presentation lays the groundwork for their lifestyle. The belief is simple, perception is truth.