Noun // Utopia: An imagined place or state of things in which everything is perfect.
Inspiration for the SHERMAИ | PRESTOИ Spring Summer 2017 aesthetic.
Get away this season as SHERMAИ | PRESTOИ provides the coordinates for an excursion away from the norm. Grab a lover, your favorite playlist and some wine glasses while elevating your scenery with exquisite style. Don’t forget to pack your SHERMAИ | PRESTOИ essentials – The Moss double breast linen long coat and the Christopher cotton pullover knit for those breezy evenings. The scenery worthy Cameron “Ocean Breeze” or “Motif” print long sleeve shirt for those lively afternoon festivities. Embrace the sunset in the Ethan “Fallow” beaded knit; complimented with the Quint Italian micro fiber “Blush” cuffed shorts. Make sure not to forget a handy camera to capture the moment.
“I think SHERMAИ | PRESTOИ, their presentation of art, it transcends everything. What I mean by that is that it’s youthful, it’s cultural, it’s colorful, and decadent. There’s a quality to it that brings out the best in the individual who wears it. Another factor is comfortability. It’s very comfortable. You know you’re going to look good and feel confident.” – Danny Calderon for GENT Magazine. Read the feature HERE.
“I was found by Sherman and Preston around 2008 when they booked me for my first show ever. We both came up in college together. Yeah 2008-2009, that’s when I found my love for music and they found me. It was actually my first paid show in Boston. Through that I always admired the brand and I love how they carry themselves. They carry themselves with a certain decor, elegance, what’s the word? Je ne sais quois (Laughter). You definitely know what you’re getting when you go to the Sherman|Preston brand. You know you’re going to get a certain level of class and there’s a certain level of beauty that’s involved.” – Anthony Flammia for GENT Magazine. Read the feature HERE.
SHERMAИ | PRESTOИ launches it’s Soundcloud Channel!
The channel is inspired by musical artists who create sounds to visualize moments in todays culture. The SHERMAИ | PRESTOИ Soundcloud platform provides seasonal music direction for the brand its campaigns while also debuting occasional sets curated by Sherman Joseph and Preston Williams.
The Source Magazine features the SHERMAИ | PRESTOИ ‘H Y P E .’ campaign. Read the feature HERE.
Marco Foster sits down with Jomario Jakes of GENT MAGAZINE to talk everything ‘H Y P E .’ including music inspiration, transitioning from DC to NY and what is up next. Read the indepth interview HERE.
Georgie Magazine takes fall 2016 to the beach in their recent editorial “Jeremy.” The shoot features select pieces by SHERMAИ | PRESTOИ including the Cameron ‘Dots On Black’ Long Sleeve Shirt and the Dean ‘Lone Green’ Biker Jacket. See the entire editorial HERE.
PHOTOGRAPHY Jared Bautista
STYLING Terrence Haynes Jr. & Cayla Hutton
GROOMING Walton Nunez
MODEL Jeremy Matos
This causally tailored shirt is made of premium broadcloth pima cotton from Peru in our classic Elliot fit. The button up shirt comes with a hidden button up placket closure and 3% stretch for tailored comfort. As part of The Essentials Collection, the Phillip shirt also features the brand’s regal flag embroidery on the upper left chest. See it for yourself HERE.
GENT MAGAZINE recaps the SHERMAИ | PRESTOИ A/W 2016 ‘H Y P E .’ Collection Campaign. Read it HERE.
High Fashion Living recaps the SHERMAИ | PRESTOИ A/W 2016 ‘H Y P E .’ Collection Campaign. Read it HERE.
SHERMAИ | PRESTOИ debuts it’s Autumn Winter 2016 collection featuring the limited edition ‘H Y P E .’ Classic Crewneck Sweatshirt. The premium, soft cotton pieces features embroiled lettering and is exclusively made in New York, NY.
‘H Y P E .’ is a platform propelled by SHERMAИ | PRESTOИ , partnered with emerging artists in New York City. The platform bridges the synergy between fashion and music in a contemporary format. It’s campaign aligns with select artists to stage free-form expression; which is synonymous with the essence of the New York scene.
The ‘H Y P E .’ Classic Crewneck Sweatshirt drops on 10/25 but is available for pre-order now, HERE.
‘H Y P E .’ is a platform propelled by SHERMAИ | PRESTOИ, partnered with GENT MAGAZINE and emerging artists in New York City. The platform bridges the synergy between fashion and music in a contemporary format. It’s campaign aligns with select artists to stage free-form expression; which is synonymous with the essence of the New York scene.
The ‘late nights in the city’ inspired Autumn 2016 campaign boasts a capsule collection featuring recording artist Anthony Flammia, DJ Danny Calderon and Flo Rida signee Marco Foster, while shot by maven Keiki Bikini.
Autumn 2016’s RTW collection is filled with classic polka dot print shirts, solid color Angora wool biker jackets and tailored pullover fleece tops all in minimalistic tones. The offering also introduces the limited edition SHERMAИ | PRESTOИ ‘H Y P E .’ classic crewneck sweatshirt.
PHOTOGRAPHER: Keiki Bikini
CREATIVE DIRECTION: Sherman Joseph, Preston Williams
STYLIST: Jomario Jakes
HAIR & MAKEUP: Tine Ortiz
PRODUCTION ASSISTANT: Kelvin Osaghae
High Fashion Living sat down with design duo, Sherman Joseph and Preston Williams to discuss everything from their influences to their up and coming collection right before New York Fashion Week Spring 2016 kicks off. Get a bit personal with the guys while they recite their favorite Dipset lines HERE.
Actor and star of Starz hit show “POWER,” Joseph Sikora, lands on the July 2016 Cover of Heed Magazine wearing SHERMAИ|PRESTOИ. Joseph, who is joined by co-stars Nature Naughton and Lela Loren, is wearing the fall 2016 Cameron ‘Dots On Black’ button down shirt. The Heed Magazine special edition cover debuts as “POWER” launches it’s third season on the Starz network. Learn more about the Heed Magazine issue here.