‘H Y P E .’ is a platform propelled by SHERMAИ | PRESTOИ, partnered with GENT MAGAZINE and emerging artists in New York City. The platform bridges the synergy between fashion and music in a contemporary format. It’s campaign aligns with select artists to stage free-form expression; which is synonymous with the essence of the New York scene.
The ‘late nights in the city’ inspired Autumn 2016 campaign boasts a capsule collection featuring recording artist Anthony Flammia, DJ Danny Calderon and Flo Rida signee Marco Foster, while shot by maven Keiki Bikini.
Autumn 2016’s RTW collection is filled with classic polka dot print shirts, solid color Angora wool biker jackets and tailored pullover fleece tops all in minimalistic tones. The offering also introduces the limited edition SHERMAИ | PRESTOИ ‘H Y P E .’ classic crewneck sweatshirt.
PHOTOGRAPHER: Keiki Bikini
CREATIVE DIRECTION: Sherman Joseph, Preston Williams
STYLIST: Jomario Jakes
HAIR & MAKEUP: Tine Ortiz
PRODUCTION ASSISTANT: Kelvin Osaghae