SPRING ESSENTIALS MIXER

After SHERMAИ|PRESTOИ released their Spring Essentials campaign with Nylon Magazine, entitled ‘OFFSIDE’ which featured Lloyd Sam, the brand celebrated the season by toasting at The W Hotel Times Square Living Room. The mixer, hosted by Lloyd Sam and D’USSÉ, brought out the likes of soccer greats Bradley Wright-Phillips and Luis Robles. Also in attendance were notables like Shaun Ross, Ty Hunter, Peter Gunz, Patrick Toussaint, Julio Navas and Carter Schultz of Aer.

The Essentials Mixer noted the brand’s campaign ‘OFFSIDE’, which takes a personal look into the life of international soccer player, Lloyd Sam. The interpretational imagery showcases Mr. Sam’s calm demeanor as he reflects on his transition from England’s Championship League to the U.S. Major League of Soccer.  Lloyd Sam’s ability to effortlessly shift the course of his professional career is reflective of the SHERMAИ|PRESTOИ Essentials collection philosophy: ideal garments for transitioning moments. Featuring tailored fits and causal fabrications, the assortment draws inspiration from classic American staples while displaying the brand’s regal flag.

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February 15, 2016 /  2

ESSENTIALS X LLOYD SAM

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Nylon Magazine debuted the SHERMAИ|PRESTOИ Spring Essentials campaign with New York Red Bull soccer star, Lloyd Sam. The campaign, entitled OFFSIDE, was photographed by Adrian Nina and creative directed by Sherman Joseph and Preston Williams with collaborative sponsorship by The W Hotel Times Square, where the brand will be hosting a celebratory VIP bash in their Living Room space later this month.

OFFSIDE takes a personal look into the life of international soccer player, Lloyd Sam. The interpretational imagery showcases Mr. Sam’s calm demeanor as he reflects on his transition from England’s Championship League to the U.S. Major League of Soccer.  Lloyd Sam’s ability to effortlessly shift the course of his professional career is reflective of the SHERMAИ|PRESTOИ Essentials collection philosophy: ideal garments for transitioning moments. Featuring tailored fits and causal fabrications, the assortment draws inspiration from classic American staples while displaying the brand’s regal flag.

Read the Nylon Magazine feature HERE

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February 2, 2016 /  1

2015 AMERICAN MUSIC AWARDS

ABC News Emmy Award winning producer, Eric Jones, at the 2015 American Music Awards wearing the #SHERMANPRESTON Smith Suit on the red carpet

November 22, 2015 /  4

DOTS ON BLACK

Some may say “polka dot” is as American as American Pie, even though the recognizable print has British roots, dating as far back as the nineteenth century. Either way, whether you associate the print with British or American culture, the simple fact is, “polka dots” is iconic and spans through pop culture and fashion seamlessly.

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Respecting that heritage brought #SHERMANPRESTON to revamp the print in its Fall 2015 ‘Dot On Black’ Cameron Shirt. Infusing contemporary elements with classic appeal embellish the aesthetic of the piece. The modish shirt, incorporating a hidden button down and semi spread collar on premium cotton, is versatile for any occasion. Take a look at ‘Dots On Black’ HERE.

November 21, 2015 /  1

THE CAMERON SPLATTER SHIRT

The Splatter button up shirt highlights a bold print on blended Egyptian cotton fabrication. Its refined modish feel is further broadened by a hidden button down, semi spread collar with a hidden button up placket closure. Truly a statement piece, it is tailored in our Elliot fit and made in New York, US.

The Splatter button up shirt will be available via a limited release in Fall 2015, exclusively on SHERMANPRESTON.COM

June 24, 2015 /  1

‘MY PERSPECTIVE’ BY SVEN WALTER

New York based contemporary menswear brand, SHERMAИ | PRESTOИ, made their anticipated New York Fashion Week debut in September with their classically inspired S/S 2015 capsule collection entitled ‘COVEY.’ Styled Mitsu Tsuchiya, Senior Men’s Editor at Nylon Magazine, the debut and after party was celebrated by some of the most prominent names in fashion. However, one of the premier underlying stories lines of the moment was the attendance of Sven Walter, close friend of Sherman Joseph and Preston Williams.

Sven, who met Sherman and Preston a few years back, felt compelled to be a part of the SHERMAИ | PRESTOИ New York Fashion Week debut. Thus, he flew from his home in Germany to New York City to capture the accomplishments of his dear friends.

“I strongly believe in supporting friends. The time I met Preston and Sherman they immediately took me in and gave me some of the greatest times of my life. So it was a no brainer to make this trip and support two of the most amazing people I have ever met!” Sven WalteR

Watch Sven capture the SHERMAИ | PRESTOИ New York Fashion Week debut from his perspective.

 

October 28, 2014 /  1

#SHERMANPRESTON x OKMYOUTFIT

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“Imagine A Beatles Record Featuring Kanye West Produced By Ike Turner.” Head Over To Facebook.Com/OkMyOutfit To See Sherman & Preston Define Their Style With Our Good Friends Over At OkMyOutfit!

 

August 6, 2014 /  

HOMETOWN PRIDE: CLOSED CITY HALL TRAIN STATION

The Old City Hall Subway Stop

The City Hall Train Station Was Closed In 1945 Due To The Inability To Modernize it’s Structure. Thus, The Station, Which Is Sometimes Open To Tours, Still Has Most Of Its Architecture Still In Tack. It Is In Deed 1 Of Many True Gems Still Standing In New York City. Rumor Has It You Can Catch A Quick Glimpse Of The Station As The 6 Train Loops To It’s Last Stop At The Brooklyn Bridge Station.

April 1, 2014 /  

SPRING SUMMER IS IN FULL EFFECT

SS 2014 Color Trend For Men

Pantone Fashion Color Report For Men Is In For Spring Summer 2014 And Its A Blended Mixture Of Classic Neutrals & Bold Tones.

April 1, 2014 /