URBAN MEADOWS
Fall Winter 2023 – Urban Meadows – is an ode to the neighborhoods that influence SHERMAИ | PRESTOИ. Using New York as its backdrop, Urban Meadows explores the brands ‘UPTOWN MEETS DOWNTOWN’ tagline.
‘UPTOWN MEETS DOWNTOWN’ is a pinpoint when identity, culture and ideology collide. The tagline, which represents the SHERMAИ | PRESTOИ brand, dissolves monolithic beliefs amongst different cultures and emphasizes one’s understanding based on experiences.
