SHERMAИ | PRESTOИ

‘H Y P E .’ is a platform propelled by SHERMAИ | PRESTOИ and  emerging artists in New York City. The platform bridges the synergy between fashion and music in a contemporary format. It’s campaign aligns with select artists to stage free-form expression; which is synonymous with the essence of the New York scene.

The ‘late nights in the city’ inspired
 Autumn 2016 campaign boasts a capsule collection featuring recording artist Anthony Flammia, DJ Danny Calderon and Flo Rida signee Marco Foster, while shot by maven Keiki Bikini.

Autumn 2016’s RTW collection is filled with classic polka dot print shirts, solid color Angora wool biker jackets and tailored pullover fleece tops all in minimalistic tones. The offering also introduces the limited edition SHERMAИ | PRESTOИ
 ‘H Y P E .’ classic crewneck sweatshirt.

PHOTOGRAPHER: Keiki Bikini

CREATIVE DIRECTION: Sherman Joseph, Preston Williams

STYLIST: Jomario Jakes

HAIR & MAKEUP: Tine Ortiz

PRODUCTION ASSISTANT: Kelvin Osaghae

About author
SHERMAИ | PRESTOИ
SHERMAИ | PRESTOИ is a contemporary menswear brand which draws inspiration from regal English ideology and translates it into modern day men’s fashion.
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