Nylon Magazine debuted the SHERMAИ|PRESTOИ Spring Essentials campaign with New York Red Bull soccer star, Lloyd Sam. The campaign, entitled OFFSIDE, was photographed by Adrian Nina and creative directed by Sherman Joseph and Preston Williams with collaborative sponsorship by The W Hotel Times Square, where the brand will be hosting a celebratory VIP bash in their Living Room space later this month.
OFFSIDE takes a personal look into the life of international soccer player, Lloyd Sam. The interpretational imagery showcases Mr. Sam’s calm demeanor as he reflects on his transition from England’s Championship League to the U.S. Major League of Soccer. Lloyd Sam’s ability to effortlessly shift the course of his professional career is reflective of the SHERMAИ|PRESTOИ Essentials collection philosophy: ideal garments for transitioning moments. Featuring tailored fits and causal fabrications, the assortment draws inspiration from classic American staples while displaying the brand’s regal flag.
Read the Nylon Magazine feature HERE