After SHERMAИ|PRESTOИ released their Spring Essentials campaign with Nylon Magazine, entitled ‘OFFSIDE’ which featured Lloyd Sam, the brand celebrated the season by toasting at The W Hotel Times Square Living Room. The mixer, hosted by Lloyd Sam and D’USSÉ, brought out the likes of soccer greats Bradley Wright-Phillips and Luis Robles. Also in attendance were notables like Shaun Ross, Ty Hunter, Peter Gunz, Patrick Toussaint, Julio Navas and Carter Schultz of Aer.
The Essentials Mixer noted the brand’s campaign ‘OFFSIDE’, which takes a personal look into the life of international soccer player, Lloyd Sam. The interpretational imagery showcases Mr. Sam’s calm demeanor as he reflects on his transition from England’s Championship League to the U.S. Major League of Soccer. Lloyd Sam’s ability to effortlessly shift the course of his professional career is reflective of the SHERMAИ|PRESTOИ Essentials collection philosophy: ideal garments for transitioning moments. Featuring tailored fits and causal fabrications, the assortment draws inspiration from classic American staples while displaying the brand’s regal flag.
